How McDonald's is Driving Fast Food's Technology Revolution

Aircharge powers new McDonald's 'Experience of the Future' HQ restaurant

McDonald's, the world's largest restaurant chain by revenue serving over 70 million customers daily in over 100 countries, continuously invests in technological and digital advancements in order to keep up with customers' expectations, enhance the restaurant experience and improve efficiency.

Focus on Technologies to Drive Sales

Introducing a new modernised look and with touch-screen and mobile ordering, table service, home delivery and wireless charging, McDonald’s goal is to deliver a more seamless, personable and enjoyable customer experience translating into more frequent visits and higher average spend per customer.

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Worldwide Convention 2018

As a specified supplier to McDonald’s, Aircharge was invited to demonstrate its industry-leading wireless charging solutions for public spaces at the McDonald’s Worldwide Convention. Taking place at Orange County Convention Centre, Orlando, from 16th to 19th April 2018, the conference was attended by over 15,000 restaurant owners, franchisees and VIPs from McDonald's Corporation worldwide as an opportunity to review their recent successes, share future plans and display the latest products, technologies and services. Aircharge also provided over 120 wireless charging points across the floor registering over 20,000 interactions in 4 days.

New HQ Restaurant of the Future

Preceding the opening of the new Global Headquarters in Chicago Downtown, McDonald’s unveiled its new flagship restaurant on April 25th 2018. The 6,000-square-foot restaurant is part of McDonald’s Experience of the Future (EOTF) makeover and features modern global-inspired interiors, an ever-changing wall map with Golden Arches that illuminate when an item from a specific country is featured on the menu, enhanced customer experiences with table service, mobile order and payment, McDelivery with Uber Eats and wireless charging from Aircharge. Aircharge installed a total of 25 surface wireless chargers on communal tables, providing complimentary charging facilities to all customers dining at the new restaurant.

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Wireless Charging in McDonald’s

McDonald’s approached Aircharge in 2015 with a view to becoming the first fast food chain to introduce wireless charging to its offering and allow customers to top-up their phones at their tables without having to plug them in or bring a cable/accessory with them to the venue.

Following a successful initial market test in the UK, Aircharge is now part of McDonald’s EOTF upgrade rolling out across 15 countries and currently present in over 450 restaurants globally. McDonald’s plans to transform the majority of U.S. restaurants to Experience of the Future by 2020.

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Perfect Solution for Restaurant Chains

Offering a solution specifically manufactured for industrial use - perfect for a public environment like a restaurant, Aircharge supplies McDonald’s its surface wireless charging technology complete with the Orb adaptor, the World’s first and only ‘Made For iPhone’ certified multi head connector with micro-USB, Lightning and USB Type-C connectors to charge non-Qi devices.

Aircharge provides McDonald’s full support throughout the implementation process, including layout design, installation, staff training and in-store maintenance services.

The Aircharge solution perfectly integrates with McDonald’s various types of décor, installed in communal tables, sit-up bars and benches.

Aircharge offers McDonald’s full access to its data monitoring platform, analysing usage in real time.

Aircharge currently registers a total of 2 million monthly interactions across its entire estate, delivering additional value to users, while also benefiting partners’ operation in terms of footfall, repeated visits and additional revenue per customer.

Aircharge partners with wi‐Q Technologies to boost F&B revenue through wireless charging

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wi‐Q Technologies has announced a partnership with fellow British technology company, Aircharge. Together the two companies are exploring using wireless chargers in hospitality venues – and hotels in particular ‐ as access points or triggers for seamless access to device‐based ordering.

The dual solution will allow hospitality venues to create an additional revenue stream from on‐table wireless charging, a facility for which there is increasing demand from consumers. With more and more devices now supporting Qi wireless charging, consumers will soon expect this hyper‐convenient charging facility in coffee shops, restaurants and hotels. As consumers begin to adopt this convenient alternative to charging their devices, venues have an opportunity to boost revenue, by simultaneously connecting customers to mobile ordering menus through QR codes and NFC tags which can be built into and around wireless chargers.

Menus for food, beverages and services will load instantly, allowing customers to browse and order in their own language, filter by allergen and dietary requirements, and pay via Debit / Credit Card, PayPal, Apple Pay or, via integration with leading hospitality systems, charge the bill to their hotel room. wi‐Q Technologies report that their app‐free solution, due to its convenience, ease of use and extensive up-selling capabilities, boosts the average order value by up to 60% and the number of orders by up to 35%.

Graham Cornhill, Co‐Founder and Managing Director of wi‐Q Technologies commented, “There is undoubted synergy between Aircharge and wi‐Q in meeting consumer demand for next‐generation technology at their fingertips. The partnership allows both companies to add tangible value to hospitality venues and deliver instant ROI with a seamless technology solution.”

Steve Liquorish, CEO and Founder of Aircharge added, “Hospitality operators are constantly looking for innovations to drive growth opportunities and the partnership with wi-Q strengthens our position as the leading supplier of smart wireless charging solutions for public venues.”

If you would like a product demo or more information on either of the two solutions, please email either info@wiq.com or sales@air-charge.com

About wi‐Q Technologies: wi‐Q Technologies are the multi‐award‐winning developers behind app‐free ordering and payment solutions, wi‐Q for F&B and Mi‐Room for hotel guest services. Its white‐labelled any‐device ordering solutions, which operate similarly to Shopify, integrate with several common hospitality systems such as Oracle Hospitality. This allows hospitality venues such as hotels, to offer their guests the convenience of ordering and paying for food, drinks and services, on their own device and without having to download an app.

The user‐friendly, online menu, which is fully brand customisable, automatically translates to the customers’ devices’ language, and through product upsells and cross sells often the average order value by up to 60%. Customers have the choice of paying via Debit / Credit Card, Apple Pay, PayPal, Cash or even Charge to Room.

About Aircharge: Aircharge is the world’s leading supplier of wireless charging for public venues, the office and home.

Aircharge are building a global wireless charging ecosystem currently consisting of over 5,000 public wireless charging locations. Brands deploying Aircharge include McDonald’s, Starbucks, Costa Coffee, Premier Inn, Novotel, Vodafone, EE, Virgin Group, Emirates and Eurostar, to name a few.

Press contact: StefanoP@air-charge.com